StoresMarketplace Intelligence
Marketplace Intelligence · with Zobrx Brand Score™

Score, monitor and act on every marketplace you don't own.

Zobrx is the only marketplace-intelligence platform that ships an opinionated 0–100 Brand Score™ on every PDP, monitors competitive shelves at pincode resolution across 18+ marketplaces, and wires the signals directly into your ad optimizer, conversation inbox and attribution graph.

82
Zobrx Brand Score™
Royal Canin India · Amazon.in
+4 pts vs 30d · Avg category: 68
Pincode price · Maxi 15kg · 12:04 IST
Mumbai 400050₹6,499Blinkit · In stock
Bangalore 560001OOSBlinkit · 2h
Delhi 110001₹6,599Instamart · Limited
Chennai 600001₹6,399Zepto · 15 min
Action taken · 12:04 IST
Bangalore Meta retargeting campaign paused until Blinkit restocks. Saved ₹4,200 so far today.
18+
Marketplaces
0–100
Daily Brand Score™
Pincode
Resolution (India)
<60s
OOS → ad pause
Module sub-pages · click any card

Six capability surfaces, each with its own deep-dive page

Every capability has a dedicated page with workflow walkthroughs, screenshots, FAQs and a Royal Canin context. Click any card below to dive in.

MARQUEE

Zobrx Brand Score™

0–100 digital-shelf score per brand × channel × day, across 22 dimensions and 6 levers. Trustpilot for product detail pages. Competitors auto-scored.

  • Content, Availability, Recommendation, Search, Build-basket, Brand-zone
  • Daily fix list ranked by score-lift × listings affected
  • Inspired by Royal Canin's Perfect Digital Store (PDS) framework
Dive deeper

Pricing intelligence

Channel-by-channel price comparison, competitor positioning, price volatility, promo prediction, and AI-recommended counter-prices.

  • Live price grid across every channel + every tracked pincode
  • Our-rank vs each competitor on every SKU
  • Predict competitor sale calendars from 90 days of snapshots
Dive deeper

Stock & ad auto-pause

OOS detection on every marketplace, every pincode. The minute a SKU goes out-of-stock on Blinkit Bangalore, your Meta retargeting pauses automatically.

  • Cross-module: pause Meta / Google / Amazon ads on OOS within 60s
  • Post-click OOS audit — measure ad dollars sent to dead pages
  • Stock-rate benchmarking vs competitors over 30 / 90 / 180 days
Dive deeper

MAP compliance

Detect MAP violations with grace windows, generate signed PDF evidence packs (Ed25519 + SHA-256 chain-of-custody) ready for legal counsel.

  • Open → acknowledged → notice-sent → resolved workflow
  • Repeat-offender scorecards per seller, surface to your legal team
  • Phase 4: AI-drafted takedown notices in your brand voice
Dive deeper

Seller intelligence

Track every seller on every marketplace listing — authorized retailer / grey-market / marketplace-1p / unauthorized 3p classification with MAP-risk scoring.

  • New-seller detection within 24 hours of first appearance
  • Buy-box loss alerts with seller name and price gap context
  • Unauthorized reseller mapping against your authorized-distributor list
Dive deeper

Pincode & quick-commerce (India-first)

Pincode-resolution monitoring across Blinkit, Zepto, Instamart, BigBasket Now, Flipkart Minutes and Amazon Now. Tier-1 / 2 / 3 city segmentation, delivery-charge maps, regional rollups.

  • 50–500 pincodes tracked per tenant (plan-dependent)
  • Regional pricing variance & delivery-charge analysis
  • Festival-cycle pattern detection across Diwali, Holi, Dussehra
Dive deeper
MARQUEE

Q-Radar — Quick Commerce shelf intelligence

Dedicated Q-Com sub-module with Glass-Box Predicted Sales Loss methodology, two OSA lenses (Consumer-side + Dark-store), and a CFO-auditable Leak Ledger hash-chained for SOC 2 + DPDP compliance.

  • Two OSA lenses from one rollup — global header toggle
  • Glass-Box PSL methodology published at /features/qradar/psl-methodology
  • SHA-256 hash-chained Leak Ledger with CFO evidence-pack export
Dive deeper
Channel coverage

18+ Indian and global marketplaces — and we add new ones via the ingest contract, not code

Zobrx doesn't run scrapers. The tenant (or a partner) supplies the scraper; Zobrx is the data platform. Any new marketplace becomes a `market_channels` row + a scraper integration. Zero code changes on our side.

Amazon.in
Horizontal
Flipkart
Horizontal
Snapdeal
Horizontal
Meesho
Horizontal
Tata Cliq
Horizontal
ONDC
Horizontal
Blinkit
Quick commerce
Zepto
Quick commerce
Instamart
Quick commerce
BigBasket Now
Quick commerce
Flipkart Minutes
Quick commerce
Amazon Now
Quick commerce
Nykaa
Beauty
Myntra
Fashion
Tata 1mg
Pharma
PharmEasy
Pharma
Netmeds
Pharma
Croma
Electronics
Reliance Digital
Electronics
HUFT
Pet
Supertails
Pet
Just Dogs
Pet
Zigly
Pet

Don't see your channel? Email hello@evanik.ai — most marketplaces onboard inside two weeks once you (or a partner) have a scraper ready.

11 alert types out of the box

Every triage-worthy event flows through one unified inbox.

No more nine-tab triage. Marketplace events ride the same `notifications` spine as your ad anomalies and CRM events. Filter, snooze, route to Slack / WhatsApp / email per your preferences. Deduped on a 5-minute window so a sustained OOS doesn't spam your team — they see one alert with a live "ongoing for 3h 42m" badge.

price.dropCompetitor cuts price by ≥ N% in a window
price.increaseYour or rival price rises ≥ N%
price.below-thresholdAbsolute price floor breach
stock.out-of-stockTransition to OOS — triggers ad pause
stock.back-in-stockOOS → in-stock transition with duration
map.violationMAP breach beyond grace window — critical
mrp.illegalcurrentPrice > MRP — illegal under Indian LMM
buybox.lostBuy-box flipped from your seller to a 3p
seller.newNew 3p seller listed on your ASIN
pincode.delivery-unavailableOOS at a `critical`-priority pincode
score.droppedBrand Score drops ≥ 3 points week-over-week
The moat

Where the data leaves Marketplace Intelligence and enters the rest of Zobrx

Profitero, DataWeave, MerchantSpring — they all stop at reporting. Zobrx pipes every marketplace signal into the ad optimizer, the conversation inbox, the attribution graph, and the LTV model. That's the loop the standalone tools can't ship.

Ad auto-pause on OOS

OOS signal on a tracked SKU emits an approval_request → ads_campaigns lookup → Meta / Google / Amazon campaign whose landing-URL resolves to that PDP pauses within 60 seconds. Auto-resume on back-in-stock.

Post-click OOS detection

Joins your Shopify store data with marketplace observations × ads_performance — surfaces the credit loss when Meta clicks land on a dead PDP. 'You sent 2,400 clicks to a page OOS for 6 of last 24h: ₹84k waste.'

Attribution credit for marketplace touchpoints

When a shopper visits your Shopify store and later converts on Amazon, that organic-touchpoint becomes a credited node in your attribution path. Most MMM tools ignore this entirely.

AI Creative reads marketplace position

Drafting a new Meta ad? AI Creative reads `market_position_rollups` — if you're the premium-priced option on Blinkit, the agent suggests quality messaging, not discount-led copy.

Design partner story

"Royal Canin's challenge — 9 channels, pincode pricing chaos, grey-market MAP violators, and a legal team that needed evidence packs not screenshots — pushed us to build something none of the global tools handled. That work is now the marketplace-intel module every Zobrx customer benefits from."

— Mayank Kumar, Founder, Evanik Networks (the team behind Zobrx)

What was built for Royal Canin India
9 marketplaces monitored daily
50+ pincodes tracked
200+ master SKUs
47 MAP violations / month surfaced
Read the full case study
FAQ

Frequently asked questions

No — deliberately. Marketplace terms-of-service, residential-proxy legality and the scraper arms-race make running scrapers a liability. The tenant (or their chosen partner) is responsible for the scraping backend. Zobrx is the data platform: ingest, normalize, store, score, alert, action. We keep Zobrx on the data-platform side of the line so marketplace counsel cannot compel discovery against us.
Get started

Score your brand. Score your competitors. Then act on it.

72 hours from connected scraper to your first Brand Score and your first daily marketplace report.

  • ✓ 14-day free trial
  • ✓ No credit card
  • ✓ Cancel anytime