Marketplace Intelligence › Stock & ad pause

OOS on Blinkit Bangalore? Pause the Meta ads — automatically.

Zobrx detects out-of-stock events across every marketplace × pincode in under a minute. The OOS signal flows directly to your Meta / Google / Amazon ad campaigns and auto-pauses spend until stock returns. The closed loop nothing else ships.

OOS audit timeline · Maxi Adult 15kgLast 24h
12:02 ISTOOS detected · Blinkit Bangalore 560001
12:03 ISTCross-check: 5 Meta campaigns target 560xxx pincodes
12:04 ISTAuto-pause executed · 3 Bangalore retargeting campaigns
12:04 ISTSlack alert sent to #pet-ops + #brand-leadership
14:22 ISTStock returned · Blinkit Bangalore 560001
14:23 ISTApproval requested to un-pause campaigns
Wasted ad spend avoided:~₹4,200 in 2h 22m
<60s
OOS → ad pause latency
11
Stock-related alert rules
30d
Stock-rate benchmark window
1d/3d
Mars internal: OOS lost-sales multiplier
Why teams pick Zobrx

A smarter way to run this channel

Sub-minute OOS detection

The moment a tracked SKU flips to out-of-stock on any monitored marketplace × pincode, the alert fires and the action chain begins.

Ad auto-pause across Meta / Google / Amazon

Active campaigns whose landing-URL resolves to the OOS PDP are paused within 60 seconds. Approval-required by default; AutoPilot mode for trusted policies.

Back-in-stock auto-resume

On the reverse transition, Zobrx requests approval to un-pause — or auto-resumes within your guardrail policy. No more 'I forgot to turn the campaigns back on'.

Post-click OOS audit

Joins your ads-performance table with marketplace OOS timeline — surfaces 'You spent ₹84k on Meta clicks that landed on a PDP OOS for 6 of last 24h'. Credit-loss claim or campaign retry decisions made on evidence.

Stock-rate benchmarking

30 / 90 / 180-day in-stock rate per SKU per channel, with peer benchmark. 'Your SKU-07 was in-stock 78% on Flipkart vs the category median of 91% — distributor review flag.'

Channel assortment gap analysis

Diff your master catalog against per-channel listings — surface SKUs missing from channels where competitors are winning. Distribution opportunity scoring.

Capabilities

Everything you need, nothing you don't

Pincode-resolution stock

Each observation carries pincode + delivery-ETA + in-stock-at-pincode state — Blinkit / Zepto / Instamart accuracy down to the courier radius.

Stock reconciler

Cross-checks `market_listings.inStock` vs last 24h of price snapshots; flips listings to `unknown` after freshness-SLO breach so stale scraper output doesn't lie.

Limited stock detection

Some channels expose quantity remaining; Zobrx surfaces `limited` state and projects depletion ETA from sell-velocity.

Competitor OOS opportunity

When your competitor is OOS in a region, Zobrx alerts you with a recommendation to boost your bid in that geography.

Severity-tiered alerts

OOS at a `critical`-priority pincode triggers higher severity than the same SKU OOS at a `low`-priority one.

Slack / WhatsApp routing

Stock events fan out via your notification preferences — instant Slack to ops, weekly digest to leadership.

How it works

From connected to confident in minutes

01

Tag campaigns

Mark Meta / Google / Amazon campaigns with the master-product they drive traffic to. (Auto-detected on most landing-URL patterns.)

02

Configure policy

Set OOS-auto-pause policy per campaign — approval-required by default, AutoPilot for trusted SKUs / regions.

03

Watch the loop close

OOS event → ad pause → restock event → un-pause approval. Audit-logged end to end.

Customer story

We were burning Meta budget on retargeting that landed on dead PDPs every time Blinkit went OOS in a tier-2 city. Zobrx pauses the campaign before we'd have noticed.

Royal Canin India

Result
Bangalore Meta retargeting auto-pauses on Blinkit OOS
Read the case study
FAQ

Questions, answered

Yes — paired with the Ecommerce module (§24), Zobrx watches your own Shopify / WooCommerce / BigCommerce stock too and triggers the same ad-pause action chain.
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