Playbooks. Benchmarks. Opinions.
Research-backed writing on modern marketing — from AI model choice and PMax transparency to WhatsApp commerce benchmarks across 820M conversations.
The Performance Max transparency playbook: how to un-black-box Google Ads in 2026
PMax is Google's fastest-growing product — and its most opaque. Here's the exact playbook modern teams use to see asset-level, audience-level, and channel-level performance.
Groq vs Gemini for marketing AI: why we ship both (and you should too)
Different models excel at different marketing tasks. Here's our benchmark of Groq's Llama 3.1 and Gemini 2.5 Pro across 12 real-world marketing workloads — and why we combine them.
WhatsApp commerce benchmarks 2026: the channel no one is optimizing
We analyzed 820M WhatsApp conversations across 2,400 customers. Here are the open rates, conversion rates, and broadcast benchmarks you'll use to set targets — and where most teams are leaving money on the table.
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