Marketing platform, built for India.
Zobrx isn't a US platform localized for India. It's an India-first marketing OS with UPI AutoPay, GST-inclusive invoicing, DPDP 2023 compliance, Mumbai data residency, COD-aware attribution, and WhatsApp workflows that Indian D2C brands actually use.
What's holding you back today
Attribution ignores COD reality
40% of COD orders are returned or refused. Firing CAPI at checkout trains Advantage+ to buy returns. Global tools don't understand Indian retail.
Subscriptions break on UPI
Credit-card-first billing tools don't handle UPI AutoPay, eNACH or Indian bank IMPS holds. Subscriptions churn involuntarily.
Compliance theatre
Global platforms add 'GDPR' stickers and hope DPDP 2023 goes away. Indian consent, local grievance officer, 72-hour breach notification — all different.
WhatsApp is not an afterthought
India's #1 marketing channel. Global platforms bolt on an inbox. Indian D2C lives and dies on broadcast, template quality, Click-to-WhatsApp ads, and agent-assisted commerce.
No view of the marketplace shelf
Blinkit, Zepto, Amazon.in, Flipkart, Nykaa, Myntra, Tata 1mg — each pincode has a different price and stock state. Global tools don't monitor any of them.
How we unlock it
COD-aware deferred CAPI
CAPI events fire only when the Shiprocket/Delhivery delivery webhook confirms the order. Advantage+ learns from actual revenue — not cart-completes that refuse at the door.
UPI AutoPay via Razorpay
Native Razorpay subscription billing with UPI AutoPay mandates, eNACH, international cards and Cashfree failover. INR-first billing across every tier.
DPDP 2023 + Mumbai residency
Data residency in Mumbai (ap-south-1), DPDP-aligned consent capture, Indian grievance officer, and 72-hour breach notification workflows.
WhatsApp-first by design
Verified Meta BSP, Click-to-WhatsApp attribution, template approval pipeline, broadcast at 1M/hr, WhatsApp Flows, Razorpay-linked payments in templates, quality-rating auto-pause.
Marketplace intelligence with pincode depth
30+ India + 200+ global channels monitored at pincode resolution. MAP compliance with signed PDF evidence packs. OOS on Blinkit auto-pauses your Meta Bangalore campaign in under 60 seconds.
Q-Radar — Quick Commerce shelf intelligence
Dedicated Q-Com sub-module for Blinkit / Zepto / Instamart / BigBasket Now / Flipkart Minutes / Amazon Now. Glass-Box Predicted Sales Loss methodology quantifies revenue leakage in INR with a CFO-auditable hash-chained Leak Ledger. Two OSA lenses (Consumer-side + Dark-store) from one rollup.
Tally + GST automated end-to-end
One-click Tally XML export with per-channel TCS/TDS ledgers and per-state journal voucher types. GSTR-1 historical pull across 7 sections via GSP Suvidha. GSTR-2B purchase invoices auto-booked. Indian CFOs and CAs save a week per period close.
What customers achieve in 90 days
"The Indian D2C playbook is genuinely different — COD economics, UPI billing, pincode-level quick commerce, DPDP, MAP in MRP-regulated categories. Royal Canin's challenge pushed us to build all of it natively. Every Indian brand on Zobrx inherits that foundation."
The Zobrx capabilities that move the needle
Glass-Box PSL + Leak Ledger across Blinkit / Zepto / Instamart / BB Now / Flipkart Minutes / Amazon Now.
Tally + GSTR-1 + GSTR-2B + GSP Suvidha as one workflow for Indian CFOs.
30+ India + 200+ global channels with MAP compliance + Brand Score™.
COD-aware deferred CAPI, MTA + MMM + geo-lift.
Frequently asked questions
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