Measurement that survives post-cookie reality.
Zobrx is the first marketing platform to combine multi-touch attribution, Marketing Mix Modeling, geo-lift incrementality testing and clean-room analytics — so every budget decision is defensible, even after iOS 14.5, Chrome deprecation and consent mode.
A smarter way to run this channel
Multi-touch attribution
Markov-chain removal-effect and Shapley value running side-by-side, plus first-click, last-click, time-decay and position-based. Pick one, or let Zobrx show you the spread.
Marketing Mix Modeling (MMM)
Daily Bayesian MMM with saturation curves per channel, geo decomposition, and long-tail ad-stock decay. Rebuilt every 24 hours, not once a quarter.
Geo-lift incrementality
Ship campaigns into a subset of geos and measure causal lift. Zobrx picks matched control regions using synthetic-control methods and reports 95%-confidence results.
Clean-room via Amazon Marketing Cloud
Run privacy-safe SQL against Amazon's impression-level data. Answer path-to-purchase and cross-device questions Seller Central can't.
COD-aware deferred CAPI
Indian D2C brands: CAPI conversions fire only when COD orders are marked delivered — not at checkout. Stops Advantage+ from optimizing against fake-positives.
Offline conversion upload
Auto-sync closed-won deals, order-delivered events, and call-center revenue back to Google Ads, Meta, LinkedIn and TikTok for smarter auto-bidding.
Everything you need, nothing you don't
Server-side pixel + CAPI dedup
Shopify Web Pixels, server-side GTM, and deterministic event dedup across browser + server.
Identity graph
Email, phone, device ID, fingerprint and platform click-IDs collapsed into one canonical person.
Incrementality dashboard
Holdout test results for every major channel, updated nightly.
Budget what-if planner
Move $50K from Meta to LinkedIn — see projected MMM impact before shipping.
Attribution model comparison
Last-click vs. Markov vs. Shapley on the same campaign, side-by-side.
Consent-aware
GDPR TCF + DPDP + Indian consent logs respected end-to-end. Consented and unconsented streams attributed separately.
Returns + refunds
Negative conversion upload when orders are returned, so Smart Bidding doesn't keep buying the same bad audiences.
Attribution API
Stream attributed revenue to Snowflake, BigQuery or your BI tool via the Zobrx REST API.
From connected to confident in minutes
Instrument
Wire up server-side events via Zobrx Web Pixels, CAPI, or Segment. 30 minutes for most stacks.
Calibrate
Zobrx runs an identity-match audit and proposes attribution models based on your channel mix.
Decide
Budget what-if planner + monthly incrementality tests feed the quarterly plan.
“Before Zobrx, 70% of our GA4 'direct' traffic was really dark-social WhatsApp shares. Attribution + identity graph unlocked a whole new channel we were already investing in but couldn't see.”
— Lumio Home — DTC furniture (EU)
Questions, answered
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