Question 1

How is the Brand Score actually computed?

Accepted Answer

Each of the 22 dimensions has an evaluator — a pure function that takes the listing snapshot, content row, last-7-day stock window, and last-30-day SERP rankings, and returns pass / fail / not-applicable plus weighted points. Sum across dimensions = 0–100. Computation runs inline at every ingest (~5ms per listing). Daily rollups aggregate to the brand × channel level. Every score row carries `evidence` so you can see exactly why a dimension passed or failed.

Question 2

What was the original PDS framework?

Accepted Answer

Royal Canin's Perfect Digital Store (Mars Petcare's internal name for it: Merchandising Key Beliefs) is a 35-dimension manual audit across 6 levers — Data, Search & Browse, Content, Availability, Recommendation, Build Basket. It's a brand-side field-rep checklist run weekly or monthly by a category manager. We kept the 22 dimensions a scraper can decide objectively, dropped the 13 that need first-party retailer data or qualitative judgment, and re-normalized weights so the kept set sums to 100. Zobrx Brand Score™ is the automated third-party rating that anyone — brand or agency — can subscribe to.

Question 3

Is the rubric one-size-fits-all?

Accepted Answer

Defaults are category-agnostic. On Phase 3 we ship admin overrides per tenant — disable dimensions that don't apply to your category (e.g. compliance disclaimer is N/A for non-vet brands), lower the rating threshold (4.0 is rare in jewelry), exclude channels (B2B brands skip Blinkit). Until then the defaults work for 80% of brands out of the box.

Question 4

How is this different from Profitero / DataHawk / Salsify?

Accepted Answer

Those tools surface raw fields (title length, image count, OOS days, rating, review count) on a dashboard. The operator still has to decide what 'good' looks like and prioritize fixes manually. Zobrx ships the opinionated rubric — every dimension has a defined pass/fail threshold, a weight in the 100-point total, and a remediation hint. You read a number (CEO) or you action a punch list (ops). No SQL, no pivot tables.

Question 5

Does it work for non-Amazon marketplaces?

Accepted Answer

Yes. The dimension registry is channel-aware. Amazon-only dimensions (A+ content) only score on Amazon channels. Flipkart, Blinkit, Zepto, Nykaa, Myntra, Tata 1mg, Tata Cliq, Croma, etc. all score on the channel-applicable subset, with re-normalized max scores so brands aren't unfairly penalized for what a channel doesn't expose.

Question 6

Can I track competitors' Brand Scores too?

Accepted Answer

Yes — automatically and for free. Zobrx is already scraping the competitors you've added to your Marketplace Intelligence catalog. The same scrape data flows through the scorer. You get a competitor-vs-you matrix at every level: overall, per-lever, per-dimension, per-master-product.

Question 7

What does 'a good score' look like?

Accepted Answer

Healthy brands run 75–90 on Amazon-class channels in mature categories. Below 60 = systemic problem. Above 90 = world-class. We publish category-level benchmarks (pet, beauty, fashion, electronics, FMCG) so you can see where you stand vs the peer median without us having to disclose any one competitor's number.

Question 8

Is the Brand Score private to my tenant?

Accepted Answer

Yes — your scores and your competitor scores are visible only inside your workspace. Benchmark medians published in our reports are aggregated and anonymized across opt-in tenants in each category.

Approach	Strength	Limitation
Operator-walks-the-shelf checklists (PDS / Mars MKB / internal audits)	High signal, opinionated rubric	Doesn't scale past a few priority SKUs, manual, monthly at best
Profitero / DataHawk / Salsify dashboards	Lots of raw fields	No opinionated rubric — the operator still has to decide what 'good' looks like
Generic price-monitoring tools (Pricer24, Price2Spy)	Cheap to start	Don't score content / search / availability at all
Zobrx Brand Score™	Opinionated rubric (22 dimensions / 6 levers) + automated scoring + scores competitors free + daily + with fix list	—

Dimension	You (Royal Canin)	Competitor A	Competitor B
Hero image present	✅	✅	✅
Title completeness	✅	❌	✅
Bullets count (3–6)	✅	✅	❌
A+ / enhanced content	✅	❌	✅
Rating ≥ 4.0	4.6 ✅	4.2 ✅	3.8 ❌
Reviews ≥ 20	1,284 ✅	412 ✅	11 ❌
Top of branded search	❌ #7	✅ #2	❌ #9
Variants grouped	✅	❌	✅
Brand store present	✅	❌	✅
Available to buy (7d)	98% ✅	82% ❌	94% ✅

One number for every PDP you own, every marketplace, every day.

Because dashboards aren't enough.

22 dimensions across 6 levers

Content

Availability

Recommendation

Search

Build Basket

Brand Zone

Not just a score — a prioritized punch list.

See exactly where rivals beat you, dimension by dimension.

Zobrx tells you when your score is bleeding, before the weekly review.

The opinionated questions, answered

Brand Score sits on top of the Marketplace Intelligence stack

Score your brand. See what your competitors score.