MRP (Maximum Retail Price) is the legal ceiling printed on packaging in India under the Legal Metrology Act — selling above is illegal. MAP (Minimum Advertised Price) is your commercial floor — a contractual obligation with your distributors. Zobrx detects breaches of both as distinct alert types: `mrp.illegal` (critical, legal violation) and `map.violation` (critical, contractual).

Can I configure per-channel MAP policies?

Yes. Define one master MAP per SKU and override per channel — e.g. Amazon strict MAP, Blinkit allows 5% promotional flexibility, festival period waiver windows. All policy changes audit-logged.

Does Zobrx file the takedown notices?

No — never on auto-pilot. Phase 4 ships AI-drafted takedown notices in your brand voice using jurisdiction-appropriate templates. Drafts always require human sign-off before sending. Zobrx is the evidence platform; you (or your legal team) own the action.

Marketplace Intelligence › MAP & MRP

MAP compliance with legally-admissible evidence packs.

Detect MAP and MRP violations across every marketplace and seller, fire critical alerts with grace-window logic, generate signed-PDF evidence packs ready for legal counsel, and run violations through a tracked open → notice-sent → resolved workflow.

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Violation queue · 14 openCritical · 3

GreyMkt Resellers (3p · unauthorized)Open · 4h

Maxi Adult 15kg

MAP ₹6,499 → observed ₹5,899 (−9%)

OffPrice Pet StoreNotice sent

Mini Adult 4kg

MAP ₹2,899 → observed ₹2,499 (−14%)

DiscountPaws IndiaResolved

Indoor 7+ 2kg

MAP ₹2,199 → observed ₹2,099 (−5%)

Evidence pack:signed PDF with URL screenshot, seller ID, observation timestamps, duration, estimated economic impact — ready for counsel.

60min

Default grace window

Ed25519

Evidence pack signature

Audit-log retention

Phase 4

AI-drafted takedown notices

Why teams pick Zobrx

A smarter way to run this channel

Policy definition

Set MAP per master product per channel — or wildcard. Effective date range, grace window (default 60 min), escalation tiers, currency-aware.

Grace-window detection

Short transient price errors don't trigger violations — only sustained MAP breaches beyond the configured grace minutes count. Tunable per policy.

Signed-PDF evidence packs

Each violation renders as a signed PDF: listing URL, screenshot (if scraper provides), seller ID, observation timestamps, breach duration, economic-impact estimate. Ed25519 + SHA-256 chain-of-custody.

Violation lifecycle workflow

States: open → acknowledged → notice-sent → resolved / escalated / waived. Each transition audit-chained. Hand off cleanly between brand-ops, legal counsel and marketplace reps.

Repeat-offender scorecards

Weekly digest groups violations by seller. 'Seller X has 47 MAP violations on 12 of your SKUs in 90 days — escalate to marketplace channel manager.'

MRP / Indian Legal Metrology

Detects illegal listings where current price > MRP — a violation under India's Legal Metrology Act. Critical-severity alert with takedown-ready evidence.

Capabilities

Everything you need, nothing you don't

Per-channel + wildcard policies

Define MAP per master × channel, or apply a default with channel-specific overrides.

Authorized-seller allowlist

Mark your authorized retailers; violations from authorized sellers route to channel-management; violations from grey-market route to legal.

Economic-impact estimate

(MAP − observedPrice) × recentDailyUnits — quantifies the revenue at risk in each violation row.

Evidence PDF generator

Rendered by the AI Creative service — one click per violation. Signed and timestamped.

Marketplace rep handoff

Pre-formatted CSV exports for Amazon Brand Registry / Flipkart Brand Compliance / Meesho Trust & Safety teams.

Auto-takedown drafting (Phase 4)

AI Creative drafts marketplace-specific takedown notices using the violation evidence + your brand voice + jurisdiction templates. Human sign-off required before sending; never auto-sent.

How it works

From connected to confident in minutes

Define policy

Set MAP per SKU × channel with grace window. Mark authorized vs unauthorized seller list.

Detect & route

MAP-compliance-scanner evaluates every snapshot; violations beyond grace fire critical notifications + populate the queue.

Act

Generate evidence pack PDF, route to legal counsel for takedown notice, mark as `notice-sent`. Track to `resolved` or `escalated`.

Customer story

“Our legal team used to chase MAP violators on screenshots that didn't carry forensic timestamps. The signed PDF evidence pack changed the conversation with marketplace counterparties.”

— Royal Canin India

Result

47 MAP violations / month surfaced with signed PDF evidence

Read the case study

FAQ

Questions, answered

PDFs carry Ed25519 signature + SHA-256 content hash + UTC timestamp. The chain-of-custody log lives in our tamper-evident audit log (7-year S3 Object Lock retention). They're admissible as observation evidence in jurisdictions where screenshots are admissible — your legal counsel makes the final call on takedown / cease-and-desist.

Keep exploring the platform

Seller intelligence

Classify violators as authorized / 3p / grey-market.

Zobrx Brand Score™

MAP compliance reflects in the daily score.

Quick-commerce pricing

Pincode-level MAP variance for Blinkit / Zepto.

Get started

Ready to run marketing like a flagship team?

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