Marketplace Intelligence › Quick commerce

Quick commerce monitored at pincode resolution. Powered by Q-Radar.

Blinkit, Zepto and Instamart deliver inside a 2–6 km radius. The price your customer sees in Bandra is different from the price in Bangalore Whitefield. Zobrx observes prices, stock and delivery state at the pincode your customer actually shops from — inside the Marketplace Intelligence module, with the dedicated Q-Radar sub-module layering Quick Commerce shelf intelligence, two OSA lenses (Consumer-side + Dark-store), and a Glass-Box Predicted Sales Loss methodology for CFO-auditable revenue leakage.

Maxi Adult 15kg · Blinkit · pincode pricingLive · 12:04 IST
T1Mumbai · 400050 Bandra₹6,499
15-min delivery · In stockDelivery: Free delivery
T1Bangalore · 560001 MG Road
Out of stock · 2h 18minDelivery:
T1Delhi · 110001 CP₹6,549
20-min delivery · In stockDelivery: ₹0
T2Indore · 452001 Vijay Nagar₹6,799
30-min delivery · LimitedDelivery: ₹19
T2Jaipur · 302001 Civil Lines₹6,899
Limited · 45-minDelivery: ₹29
Insight:₹400 spread T1 → T2. Indore + Jaipur are 4–6% above MAP across all 8 of your premium SKUs — pricing opportunity worth ₹2.1L monthly.
6
Q-Com platforms (via Q-Radar)
2
OSA lenses (Consumer + Dark-store)
Glass-Box
PSL methodology
SHA-256
Hash-chained Leak Ledger
Why teams pick Zobrx

A smarter way to run this channel

Pincode-resolution observations

Every Blinkit / Zepto / Instamart observation carries the pincode it was scraped from + delivery-ETA + in-stock-at-pincode + delivery-charge. Real customer experience, not best-case.

Tier-1 / 2 / 3 city segmentation

Pincodes tagged by city tier — surface where T2 cities are paying T1 prices, or T1 cities are leaking to under-MAP pricing.

Regional rollups

Nightly aggregates per (region × channelCode × masterProduct × date): avg price, discount %, OOS rate, compliance rate, competitor count, your price rank.

Delivery-charge map

Pincodes with ₹40+ delivery charges erode your competitiveness — surface them so commercial team can negotiate dark-store coverage with the platform.

Regional compliance hot-spots

MAP violation rates by region — 'Chennai region 22% MAP violation rate vs national 8%' becomes a legal-team focus area.

Quick-commerce launch detection

When Blinkit / Zepto / Instamart launches in a new city, Zobrx surfaces the new pincode coverage automatically — and prices that come in with it.

Capabilities

Everything you need, nothing you don't

monitored_pincodes management

Bulk CSV upload, priority tiers (low/medium/high/critical), check-frequency hints, isActive toggle.

Pincode-level OOS alerts

OOS at a `critical`-priority pincode triggers higher severity than the same SKU OOS in a lower-priority area.

Per-pincode price-ranking

For each tracked pincode: your-rank vs each competitor in that pincode, not a national average.

Regional heat-map UI

India vector map color-coded by metric (price gap, OOS rate, MAP compliance). Drill-down to state → district → pincode.

Festival pincode adjustments

During Diwali / Holi / Onam, automatically expand the tracked-pincode set to capture region-specific demand spikes.

ONDC adapter (Phase 4)

Same pincode model extended to ONDC seller-side observations — India's protocol-based open commerce network.

How it works

From connected to confident in minutes

01

Upload pincodes

CSV with pincode + city + state + region + tier + monitoring priority + cadence. Or use Zobrx's templates for common SKUs.

02

Scraper observes at pincode

Your scraper passes pincode in the ingest payload. Zobrx tags every observation with the pincode that produced it.

03

Act on regional patterns

Use regional rollups to identify T2 cities pricing high, MAP hot-spots, OOS-prone pincodes. Inform pricing, distribution and ad-spend decisions.

Customer story

Blinkit launches a new city and our SKU appears overnight at a different price point than every other geography. Before Zobrx we'd discover it weeks later. Now we see it the day it goes live.

Royal Canin India

Result
50+ pincodes tracked across T1, T2, T3 cities
Read the case study
FAQ

Questions, answered

The architecture is country-agnostic — ZIP / postcode / pincode all fit the `monitored_pincodes` model. India is the flagship market because of quick-commerce density and pincode-pricing variance. US / UK / EU pincode-level monitoring available on Enterprise.
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