Marketplace Intelligence › Sellers

Every seller on every listing — classified, scored, tracked.

Zobrx maintains a per-marketplace seller registry — name, classification, MAP-risk score, total ratings, listing history. Detect new 3p sellers within 24 hours, alert on buy-box flips, surface unauthorized-resellers against your authorized-distributor list.

Sellers · Maxi Adult 15kg · Amazon.in12 sellers
Cloudtail IndiaBuy-box₹6,499
Marketplace 1P4.3 (128K)
RC India Pvt Ltd (Brand Store)₹6,499
Brand owner4.6 (24K)
AuthorizedVet Care₹6,549
Authorized retailer4.4 (8.2K)
GreyMkt Resellers₹5,899 ⚠
3p reseller (grey market)3.8 (412)
DiscountPaws India₹6,299
3p reseller (new · 4h)— (0)
6
Seller classifications
24h
New-seller detection lag
Real-time
Buy-box flip alerts
0
Unauthorized sellers hidden
Why teams pick Zobrx

A smarter way to run this channel

Six-tier seller classification

brand-owner / authorized-retailer / marketplace-1p (Cloudtail, WS Retail) / 3p-reseller / grey-market / unknown. Drives MAP-risk scoring and legal-routing decisions.

Authorized retailer allowlist

Upload your authorized-distributor list. Zobrx automatically classifies known sellers; flags everyone else as unauthorized or unknown for review.

New-seller detection

Every observation diffs against the existing seller registry — new sellers on a tracked SKU emit a `seller.new` alert within 24 hours of first appearance.

Buy-box loss alerts

When the buy-box flips from your seller ID to another (price-driven by definition), Zobrx alerts with the winning seller name + price gap + classification context.

Per-seller listing matrix

For any seller: every listing they hold across every channel, with current price, MAP-violation history, buy-box win rate, total ratings.

Repeat-offender scorecards

Weekly digest groups MAP violations by seller. Surface the top 5 offenders for escalation to marketplace channel-management or legal.

Capabilities

Everything you need, nothing you don't

Seller registry per channel

One row per (channel, externalSellerId). Cross-channel seller-identity matching where the same legal entity sells across multiple marketplaces.

Rating + ratings-count history

Track reseller credibility over time. A 4.3-rated seller with 128K ratings has different risk than a 4.1-rated seller with 41 ratings.

Authorized-list import / export

CSV bulk upload + maintenance UI for your authorized-distributor master list.

MAP risk scoring

Per-seller risk score derived from their MAP-violation history, classification, and listing footprint across your SKUs.

Legal handoff

Click-through from seller card to violation-evidence-pack generator (see MAP Compliance).

Cross-product seller view

For a flagged seller: every SKU they touch, every channel they're on, every MAP violation in 90 days. Builds the case quickly.

How it works

From connected to confident in minutes

01

Upload authorized-distributor list

CSV of seller names per channel — Zobrx auto-classifies known sellers.

02

Configure alerts

Pick which seller events you want notified on — new seller, buy-box loss, MAP-violation by seller class.

03

Act on the queue

Review flagged sellers daily; generate evidence packs for unauthorized resellers; escalate repeat offenders.

Customer story

We had no visibility into 3p resellers piggy-backing on our ASINs at sub-MAP prices. Now we get notified within hours of any new seller listing our products and have evidence ready for Brand Registry.

Royal Canin India

Result
Cleaned up 14 grey-market resellers across Amazon + Flipkart
Read the case study
FAQ

Questions, answered

Marketplaces like Amazon operate their own first-party seller arms — historically Cloudtail in India, WS Retail on Flipkart. They're not technically the marketplace itself but are tightly partnered. Zobrx tracks these as a distinct classification because they have different commercial leverage than independent 3p sellers.
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