The daily brief that tells your team what changed, and what to do about it.
Coach watches every signal in your Zobrx workspace — Brand Score, MAP / MOP violations, OOS, Q-Radar OSA + PSL, ad-platform anomalies, attribution drift, marketplace settlement gaps. It runs continuously, fires anomaly alerts to the right role, and ships daily + weekly briefs that turn raw deltas into prioritized actions. Deterministic, auditable, and quiet enough that ops teams actually read it.
Coach is tactical. AI Insights is strategic.
Both ship in the platform. Each is best at a different question.
Zobrx Coach (this page)
- Rules engine over your live data — runs daily/weekly
- Tactical: 'this changed, do this now'
- Anomalies + alerts + digest emails
- Deterministic — same input → same alert
- Audience: marketing ops, brand managers, supply leads
AI Insights & Agents (/features/ai-insights)
- Dual-model debate over open questions
- Strategic: 'should we expand to this market?'
- On-demand strategic recommendations
- Probabilistic — same input → reasoned verdict
- Audience: CMO, founder, finance lead
Five categories of cross-platform rules
Each rule has a trigger condition, a severity, an audience routing, and a recommended action. ~40 rules ship out of the box; tenants add custom rules via the catalogue.
Brand Score anomalies
Daily Brand Score deltas vs 7-day moving average. Coach fires when a lever (Content / Availability / Pricing / Ratings / Search / Recommendation) drops ≥ 3 points or when a specific dimension regresses week-over-week.
Availability lever down 5.2 pts on Blinkit Bangalore — 4 hero SKUs OOSSearch lever down 3.8 pts on Amazon.in — buy-box flip on 'maxi adult 15kg'Content lever regressed on 12 listings — image-pack version mismatch
MAP / MOP violations
Continuous MAP / MOP compliance monitoring. Coach detects new violations, repeat-offender escalations, and grace-window expirations — and emits the right alert to the right team (commercial / legal).
New MAP violation — Royalshop ₹6,299 vs MAP ₹6,799 (Day 1 of grace)Repeat offender — Petmart Surat: 4th violation in 30 days, escalateGrace window expired — generate signed PDF evidence pack for legal
Q-Radar OSA + Leak Ledger
Coach watches Q-Radar pincode-level OSA and Predicted Sales Loss (PSL) ledger across Blinkit / Zepto / Instamart / BB Now / Flipkart Minutes / Amazon Now. Distribution-depth-thin and lens-divergence rules catch supply-side issues consumer-side metrics miss.
Distribution-depth-thin — Consumer-OSA 92% but Dark-store OSA 64% in Pune (one DS failure away from cliff)PSL spike — Maxi Adult 15kg leaked ₹1.2L on Zepto last weekCross-platform OSA divergence — Blinkit 91% vs Instamart 73% on the same SKU
Ad-platform anomalies
CPM spikes, CTR dips, conversion drops, attribution-credit shifts, OOS-pause / resume actions. Coach correlates these to the underlying cause — campaign change, creative fatigue, marketplace stockout, attribution-window expiry.
Meta CPM +38% — creative fatigue on Ad Set 'PetParent_LAL_v3' (top quartile age 14d)Google Ads pause triggered — 'Maxi Adult 15kg' OOS at Bandra pincode, auto-paused 11 campaignsAmazon Ads ACoS +12% — buy-box loss to 3p seller, see Seller Intelligence
Festival / event prep
Festival Prep rules fire 2–6 weeks before Diwali, Holi, Dussehra, Onam, Eid and other India retail calendar events. Coach checks readiness — inventory depth, ad budgets, creative pipeline, OOS-pause rules.
Diwali T-28 — 3 hero SKUs below pre-festival velocity target on BlinkitDiwali T-14 — creative pipeline behind: 8/12 hero variations not yet approvedDiwali T-7 — ad budget allocation tilted 60% to Top-of-Funnel; recommend 40%
Four cadences for four audiences
Coach packages alerts into delivered briefs. Subscribers configure cadence, channel and severity threshold per role.
Daily Summary email
CEO / founder / brand lead
What broke today, what recovered, what to act on tomorrow. SKU-bucketed channel discount tracker + OOS SKU tracker per channel + Brand Score delta + Q-Radar Leak Ledger movement. Tenant-configurable subscriber list.
Morning ad brief
Performance marketing lead
Yesterday's CPM, CTR, conversion rate, ACoS by campaign vs 7-day average. Auto-flag anomalies. Surface auto-paused campaigns (OOS or MAP-triggered) for resume decisions.
Weekly executive brief
CMO / Head of Growth
Brand Score trend, Marketplace Intelligence wins (price-recapture, MAP enforcement), Q-Radar PSL totals, ad spend allocation rebalance recommendations. Email + Slack delivery.
Triggered alerts
Brand / legal / supply lead
Real-time email + in-app + Slack alerts on critical events: MAP violations on hero SKUs, OOS in target pincodes, repeat-offender escalations, sync failures. Tenant subscriber matrix per event type.
Every Zobrx signal, one rules engine
Brand Score™
Per-lever / per-dimension delta vs 7-day moving average.
Q-Radar (Quick Commerce)
Consumer OSA, Dark-store OSA, PSL ledger movement.
MAP / MOP compliance
New violations, repeat-offenders, grace-window expirations.
Stock & ad auto-pause
OOS triggers and auto-paused-campaign queue.
Ad platforms
CPM / CTR / ACoS deltas across Google, Amazon, Meta, LinkedIn.
Attribution & MMM
Channel-credit shifts; window-drift; conversion-source moves.
Common questions
See your Coach brief on real data.
Bring your top channels and 5–10 hero SKUs. We'll wire Coach against a 30-day window of your settlement and shelf data, ship you the daily brief format, and walk through 3 anomalies it would have caught.
- ✓ 14-day free trial
- ✓ No credit card
- ✓ Cancel anytime