Every evening, your CEO knows what broke today, what recovered, and what to fix tomorrow.
At 6 PM IST every working day, a one-page brief lands in your CEO's inbox: SKU-bucketed channel discount tracker, OOS SKU list per channel and pincode, Brand Score delta with top regressing dimensions, Q-Radar Leak Ledger movement, MAP grace-window expirations, and the three recommended actions for tomorrow. India D2C tempo, written for the founder who already gets too much email.
Six surface blocks, ordered for scan
The blocks appear in priority order — most actionable up top. Founders typically read top-down for 30 seconds, drill in on one block, and forward two lines to the team.
SKU-bucketed channel discount tracker
Per-channel discount % per SKU bucket (Top 10, Top 50, Long Tail). Surfaces channels where competitor discounting is eroding your price corridor faster than yours is. Compares vs 7-day and 30-day baseline.
Daily OOS SKU tracker
Per-channel and per-pincode OOS list, segmented by hero / mid-tier / long-tail SKU bucket. ECOM + Q-Com sections separated so brand and supply leads can scan their relevant block first. Tenant-configurable severity thresholds.
Brand Score delta
Per-channel Brand Score change vs yesterday and vs 7-day moving average, with the top three negative-delta dimensions called out. One-click drill-down link to the fix list for each affected channel.
Q-Radar Leak Ledger movement
Yesterday's incremental PSL (Predicted Sales Loss) in INR across Blinkit, Zepto, Instamart, BB Now, Flipkart Minutes, Amazon Now. Top 5 SKU × channel × city leak rows surfaced for action.
MAP / MOP violations + grace expirations
New MAP violations opened in the last 24h, grace windows expiring in the next 48h (legal-team action window), and repeat-offender escalations. Direct link to generate signed PDF evidence packs.
Recommended actions
Top 3 prioritized actions for tomorrow, scored by likely revenue impact. Each action links to the Zobrx surface where it can be approved or executed — auto-pause, evidence-pack draft, KAM escalation, ad-budget rebalance.
One brief, four reading modes
Each role scans the brief differently. The block ordering and role-based digest mode let everyone find their relevant signal in seconds.
CEO / founder
30-second scan in the evening — knows what broke, what recovered, what tomorrow's priority is. Replaces the 'why are we slipping on Blinkit Bangalore' WhatsApp DM at 9 PM.
Brand / category lead
Knows Brand Score delta per channel, top dimensions to fix, MAP violations on their categories. Drives the morning standup agenda.
Supply / KAM
Knows yesterday's OOS list per channel × pincode, Q-Radar PSL movement, sync-failure flags. Drives the morning replenishment + KAM-escalation calls.
CFO / finance
Knows Q-Radar Leak Ledger totals, MAP grace-window expirations (legal action windows), settlement gaps from yesterday's marketplace ingest.
Quiet enough to actually read
A daily founder email only works if it's signal, not noise. Production safeguards prevent the worst failure modes that kill these programs.
6 PM IST default
Optimised for India retail rhythm — covers the full day's marketplace ingest + Brand Score recompute, lands before founder dinner / wind-down.
Tenant-overridable
Admin can move the send-time per-tenant (some Enterprise customers prefer 7 AM the next morning). Per-subscriber timezone respect on Enterprise.
Per-channel skip
Channels in 'Sync not yet active' state — onboarded but not yet running — are excluded from the report rather than reported as zero. No noise in the first 7 days.
Production safeguards
Send-time guards prevent duplicate emails on retries, partial-data guards skip the report on incomplete days rather than ship misleading numbers, and an opt-out link sits in every email.
Common questions
What pairs with Daily Summary
The rules engine + brief framework Daily Summary is built on.
The Leak Ledger block reads directly from Q-Radar's PSL rows.
Daily delta and top regressing dimensions surfaced in the brief.
Grace-window expirations and repeat-offender escalations.
OOS SKU tracker by channel × pincode.
The strategic advisor — sits above Daily Summary for monthly reviews.
See a sample Daily Summary.
We'll generate a sample brief against a public-data SKU set similar to your category so you see exactly what your CEO would receive. 30-minute call; no obligation.
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