Get your brand on India's kirana shelves — without building a sales force.
Kiranas order stock over ONDC's DigiDukaan network. Zobrx puts your catalogue there with real trade pricing — price lists, MOQs, schemes and retailer credit — and fulfils every order from the OMS you already use for Amazon and Flipkart.
- ₹0 subscription fee
- Built-in OMS
- Live in days, not months
- Keep your distributors
Sources: DD India, 31 Oct 2026 · ANI / The Tribune, 12 Jun 2026
The retailers are arriving faster than the brands.
DigiDukaan went from a Hyderabad pilot to three cities and 21,000+ retailers in about six months. In every new city, the first brands on the network are the ones retailers learn to reorder.
- Mar 2026
Pilot opens in Hyderabad
- Jun 2026
Jaipur goes live; DPIIT sets the 1.4 crore kirana goal
- Sep 2026
21,000+ retailers, 450+ brands, 3 cities
- Oct 2026
Commerce Ministry names credit, logistics and DMS connectors as priorities
- Next
North Mumbai deepens; Bengaluru and Delhi-NCR named
- A salesman beat to collect orders shop by shop
- Schemes explained verbally — or not at all
- Retailers you can't reach outside your distributors' routes
- Order books, WhatsApp photos and re-keying into Tally
- No idea which shop reorders, and which went quiet
- Retailers order from their own app, when they need stock
- Schemes shown on the product, priced by the network
- Discoverable by every retailer the network serves in your cities
- Orders arrive in ZobShip; invoices and GST follow the order
- Shop-level order data you own
Everything B2B selling actually needs — not a consumer store with a B2B label.
A shopkeeper doesn't pay what a shopper pays, buys in cases, expects schemes and often buys on credit. Zobrx models all of it, on the network's own protocol.
Trade price lists, not one MRP
Run A/B/C retailer classes as named price lists, priced per SKU. One list is the public default; a retailer you already know is quoted their own rate at checkout.
MOQ per SKU, enforced
Set the minimum packs per order line. The network refuses an order line below it — no more ₹180 orders that cost ₹90 to deliver.
All eight ONDC scheme types
Discount, buy-X-get-Y, freebie, slab, combo, delivery, exchange and financing — published as the network's own offer codes, with validity windows that expire themselves.
Your retailers, your terms
Existing retailers are recognised from your customer master — with their price list, credit limit and payment terms — and routed to the distributor who serves them.
A real OMS built in — ZobShip
Accept, pack, label and dispatch DigiDukaan orders in the same queue as Amazon, Flipkart and your own site. No third-party OMS to license, log into or keep in sync.
Ship on any courier
Your own Delhivery account, Shiprocket, or an AWB you booked yourself. Tracking flows back to the retailer automatically.
Returns, part-cancels and RTO
Retailer returns, partial cancellation and return-to-origin are handled end to end — reverse pickup booked, good stock restocked, the refund trail kept.
Complaints (IGM) answered
Retailer issues raised through the network land with you and are answered on the network's grievance protocol, not lost in an inbox.
GST invoices and Tally
Invoices are attached to the order as it ships, and the same order data flows into Zobrx's GST and Tally workflows.
Built in, not bolted on.
Most ONDC seller apps were built for consumer webstores and hand your orders to someone else's OMS. Here's what changes when the eB2B layer and the OMS are one product.
| Zobrx DigiDukaan | Typical ONDC seller app | |
|---|---|---|
| Trade price lists (A/B/C retailer classes) | Named lists, per-SKU trade rates | One selling price for everyone |
| Minimum order quantity | Per SKU, enforced on the network | Rarely supported |
| Trade schemes | All 8 ONDC offer codes, auto-expiring | Coupons built for consumers |
| Known-retailer pricing & credit terms | From your customer master | Not modelled |
| Order management | Built in — ZobShip, one queue for every channel | Handed to a separate third-party OMS |
| Catalogue & stock | Reused from Amazon, Flipkart, your site — one stock pool | Another catalogue to upload and sync |
| Couriers | Your Delhivery, Shiprocket or own AWB | The platform's logistics choice |
| Returns & restock | Reverse pickup + restock good units | Manual |
| GST, Tally & marketplace analytics | Same platform | Separate tools |
| Pricing | ₹0 subscription · channel margin shown per line | Not published — ask sales |
“Typical” reflects publicly listed features of consumer-first ONDC seller apps as of November 2026.
From signed up to retailer-ready in a working week.
Connect and import
Your catalogue comes in from the channels already connected to Zobrx — or a spreadsheet. We flag every field the network needs, in plain language.
Set the trade layer
Price lists, MOQs and schemes. Map your existing retailers and the distributors who serve them. Your consumer prices are never touched.
Consent and publish
You switch on publishing yourself — a recorded, revocable consent. Each warehouse goes live as its own location with its own coordinates.
Fulfil from ZobShip
Retailer orders land in ZobShip next to every other channel. Accept, pack, ship, invoice — and see settlements per order.
Transparent where other platforms say “contact sales”.
₹0 subscription fee
No platform fee to list or to stay listed. You pay the network's channel margin on orders you actually receive.
Margin stated on every line
The channel margin is written per item on the order itself and frozen when the retailer builds the order — so settlement matches what you saw.
Verified payouts, settlement per order
Your payout account is penny-drop verified before money moves, and every order shows its money position — collected, deducted, settled.
Built for whoever sells to the shop.
D2C brands entering general trade
You've won online. Kiranas are where most of India's FMCG still sells. Get onto shelves without building a field force first.
Manufacturers with distributors
Keep your distributors — eB2B routes orders to the one serving each retailer, with their pricing. Digital orders, not channel conflict.
Distributors & wholesalers
Take orders from more retailers without more salesmen, with your rate classes, credit terms and schemes intact.
Tell us what you sell. We'll show you the fastest way onto kirana shelves.
Someone from our ONDC team reviews your catalogue and comes back within one business day with a written plan.
- Which of your SKUs are network-ready today, and what the rest need
- Which DigiDukaan cities you can serve first from your warehouses or distributors
- A starting trade price list, MOQs and launch schemes for your category
- How it plugs into your existing marketplaces, OMS and Tally
What brands ask before going live
The kirana is the biggest shelf in India. Get on it first.
One catalogue, one stock pool, one OMS — and a new channel to every retailer on the network.