The challenge
Northwind's 12-person marketing team was running LinkedIn Ads on intuition. LinkedIn's native reports showed clicks and leads but stopped at the form — leaving no way to know whether enterprise or SMB accounts were actually converting into opportunities.
How Zobrx helped
- 1
Connected LinkedIn Campaign Manager and Salesforce to Zobrx in under an hour.
- 2
Uploaded a 12,000-account ABM target list — Zobrx matched 91% to LinkedIn company IDs.
- 3
Built company-level attribution dashboards showing campaign × account × opportunity dollars.
- 4
Turned on dual-AI advisor, which ran daily creative and audience recommendations.
- 5
Enabled offline conversion upload, feeding Salesforce Closed-Won revenue back to LinkedIn Smart Bidding.
The results
Within 90 days, Northwind identified one LinkedIn creative — internally nicknamed 'Playbook-v3' — as driving 2.4× more SQLs than the account average. The team reallocated 45% of Meta budget to LinkedIn, resulting in 3.2× more pipeline at a 34% lower blended CAC. Total pipeline influenced in Q2 reached $6.8M.
"Zobrx replaced five tools and a weekly reporting meeting. Our CAC dropped 34% in the first quarter because the AI surfaced which LinkedIn creatives were actually driving opportunities."